MARGARET O'SULLIVAN | Reading Real Estate, Wakefield Real Estate, Stoneham Real Estate


When you’re preparing your home for the market, your main goal is to make it as desirable as possible to potential buyers. Not only will this gain more attraction from interested parties, but it can also help you out in a bidding war by making your home stand out among the rest and therefore increasing the final sale value.

Many of the ways to increase the desirability and curb appeal of your home involve costly home improvements and upgrades. However, there are some simple solutions that can make an impact and might just be enough to tip the buyer in favor of your home.

Today, we’re talking about the value of marketing a spotless, freshly cleaned home. The benefits are many. But, among them are the chance of increasing your sale value, attracting more potential buyers, and demonstrating to them that you’re the type of homeowner who has cared for their home.

Read on for some of the most important cleaning tips to help you along the process of selling your home.

1. Decluttering helps in more ways than one

When you’re ready to sell your home, the last thing you want to be thinking about is finding places for all of your belongings that you’ve accumulated over the years. People interested in buying your home won’t want to visit a house filled with your personal belongings, as it will make it harder for them to imagine their own decorating style in the house.

To make this whole process easier, it’s a good idea to declutter and pack away things that you won’t necessarily need until you move into your new home. You’ll also be doing yourself a favor later by packing boxes now that won’t have to be repacked when you move to your new home.

2. Mold and mildew

Bathrooms and kitchens are especially vulnerable to these two culprits that can be a huge turn-off for potential buyers. You’re going to want to carefully inspect these rooms for signs of mold and mildew and eliminate them. Non-streak and bleach-based cleaners are ideal as they can help your glass and tiles shine like new.

Remember to make sure these are clean before you have real estate photos taken or your listing and before having any potential buyers over to show your home.

3. Deep dusting

You know those corners of your home that you always think, “oh well, no one will ever see back there anyway”? Well, people interested in buying your home will likely want to look in those corners and might be off-put by piles of dust.

If you have a hard time seeing because parts of your home are dark, set up some portable work lights while you’re cleaning to ensure you’re getting the job done.

Finally, don’t forget to clean the tops of ceiling fan blades and behind your kitchen appliances, where few seldom go.

4. Gutters are a giveaway

Clean gutters are a sign that a homeowner cares for the long-term maintenance of their home. So, if you haven’t been quite keeping up with gutter cleaning, now is the time to do it.

5. Pressure washing can be worth the cost

If there’s one thing that’s worth spending money on for cleaning an older home, it’s usually power washing. Vinyl siding is low-maintenance, easy to install, and relatively inexpensive. But, it does get dirty from time to time.

Hiring a power washing service or renting a pressure washer can be a good way to make the exterior of your home look like new again.


The real estate market offers no guarantees for house sellers. Thus, even if your home boasts lots of great features and is available at an appealing price, there is no guarantee that your residence will sell quickly.

Ultimately, a home seller must act aggressively to promote his or her residence to the right groups of buyers. With an aggressive approach to the home selling journey, an individual can boost the likelihood of enjoying a quick, profitable house selling experience.

There are many things that you can do to stay aggressive as you strive to sell your home, and these include:

1. Study the Local Housing Market

The local housing market may fluctuate. Fortunately, a home seller who analyzes the local real estate sector closely can gain the insights that he or she needs to speed up the house selling cycle.

Take a look at houses as they are added to the real estate market in your city or town. By doing so, you can see how comparable houses stack up against your residence. And if you find that your home pales in comparison to similar residences, you can perform myriad house upgrades.

Furthermore, if you find that the price of your home is much higher than the prices of comparable houses in your area, you may want to lower your residence's price. This may help you stir up lots of interest in your home from buyers, as well as accelerate the home selling journey.

2. Maintain Your Home's Appearance

You may have already dedicated substantial time and resources to upgrade your house's interior and exterior. However, if you fail to keep your house looking great, it may be tough to achieve your desired home selling results.

Perform regular house cleaning both inside and outside your residence. This will ensure that your house boasts amazing curb appeal. Also, once buyers enter your residence, they may fall in love with your residence's interior.

3. Work with a Real Estate Agent

A real estate agent usually has a simple goal: to help a seller seamlessly navigate the house selling journey. Therefore, if you collaborate with a real estate agent, you can work with a diligent housing market professional who will do everything possible to help you succeed.

Oftentimes, a real estate agent will meet with a home seller and craft a personalized house selling strategy. He or she then will put this plan into action and promote a seller's residence to prospective buyers. Plus, if a seller receives an offer to purchase his or her house, a real estate agent will help this individual review the homebuying proposal. And if a seller decides to accept the offer to purchase, a real estate agent will make it easy for this individual to finalize his or her home sale.

Ready to add your residence to the housing market? Use the aforementioned tips, and you can take an aggressive approach to streamline the home selling journey.


As a home seller, your goal is to optimize your property sale earnings. Yet doing so may prove to be difficult, particularly for those who are operating in a fierce real estate market. Lucky for you, we're here to help you differentiate your residence from the competition and boost the likelihood of a profitable home selling experience.

Now, let's take a look at three tips to help you optimize your home sale earnings.

1. Enhance Your House's Curb Appeal

How homebuyers perceive your residence when they view it for the first time may impact your ability to maximize your home sale earnings. If buyers see a home with a pristine front lawn, dazzling garden and other stunning exterior features, they may set up home showings right away. Then, after buyers see all that your residence has to offer, they may submit homebuying proposals that match or exceed your expectations.

Ultimately, your house's curb appeal can make a world of difference during the home selling journey. If you allocate time and resources to trim the hedges, mow the lawn and perform other home exterior upgrades, you can boost your residence's curb appeal in no time at all.

2. Remove Clutter from Inside Your Home

Although you may have collected many antiques, paintings and knick-knacks over the years, these items may actually do more harm than good when you try to sell your house. In fact, your personal belongings may make it tough for buyers to envision what life may be like if they purchase your home.

Oftentimes, it helps to rent a storage unit before you list your residence. This will enable you to keep assorted personal belongings safe and outside your home until your residence sells.

You also may want to host a yard sale or list items online prior to selling your house. This will allow you to simultaneously remove clutter from your house and earn extra cash.

3. Hire a Real Estate Agent

For home sellers who want to maximize their home sale earnings, it pays to hire a real estate agent. This housing market professional will work with you throughout the home selling journey to ensure you can get the best price for your home.

Typically, a real estate agent will meet with you, learn about your house and craft a home selling strategy. He or she then will host home showings and open house events to promote your residence to potential buyers. And if a buyer submits an offer to purchase your house, a real estate agent can provide a recommendation about whether you should accept, reject or counter this proposal.

A real estate agent can respond to your home selling concerns and questions too. As a result, he or she can help you make informed decisions throughout the home selling journey.

Ready to list your home? Use the aforementioned tips, and you should have no trouble enjoying a quick and profitable home selling experience.


If you want to sell your house as quickly as possible, it is important to ensure your residence boasts a dazzling interior. Because if buyers fall in love with your residence as soon as they step inside of it, you may be able to reap the benefits of a quick, profitable house selling experience.

Now, let's take a look at three tips to help you rejuvenate your home's interior.

1. Eliminate Clutter

Clutter is a problem for many home sellers, and it may make it tough for a seller to show off the full beauty of his or her residence to potential buyers.

Dedicate time and resources to remove clutter from your house – you'll be glad you did. If you have excess items, you can always sell these items or donate them to charity. Or, if you have assorted items you want to keep, you can rent a storage unit to keep these items safe until your residence sells.

2. Depersonalize Your Home

Antiques, paintings and various personal belongings have helped your transform a house into a home. Yet these personal belongings may make it difficult for a buyer to picture what life may be like as the owner of your residence.

Oftentimes, it helps to remove personal belongings from your home before you add it to the real estate market. If you make it easy for buyers to imagine what life could be like if they purchase your home, you may be able to help them decide whether your residence is the right choice.

3. Clean Your Home

Buyers likely will shy away from a dirty, messy home. Conversely, a home seller who cleans his or her residence from top to bottom can boost the likelihood that this house will make a positive first impression on prospective buyers.

Home cleaning should be performed regularly. If you need extra help with home cleaning, you can always hire a professional home cleaning company as well.

As you get set to add your residence to the local housing market, you may want to hire a real estate agent too. A real estate agent can offer recommendations and suggestions about how to improve your residence's interior. Furthermore, he or she will do whatever it takes to help you optimize your home sale earnings.

Let's not forget about the guidance that a real estate agent can provide at each stage of the home selling journey, either. A real estate agent will showcase your residence to prospective buyers, help you analyze offers to purchase your house and much more. And if you ever have home selling concerns or queries, a real estate agent is prepared to respond to them at a moment's notice.

Ready to revitalize your home's interior and enjoy a successful property selling experience? Use the aforementioned tips, and you can improve your house's interior and take a step to distinguish your home from comparable residences in your city or town.


Promoting a house to potential buyers sometimes can be difficult. Fortunately, there are lots of things that you can do to stir up interest in your residence.

Now, let's take a look at three tips to help you promote your residence to buyers.

1. Upgrade Your Home's Curb Appeal

Amazing curb appeal is essential, particularly for a seller who wants to differentiate his or her house from other available residences. If your house boasts outstanding curb appeal, it is likely to make a positive first impression on buyers. And as a result, buyers may be more likely to request showings to view your home in comparison to other available houses in your city or town.

To upgrade your house's curb appeal, you should mow the lawn, trim the hedges and remove dirt and debris from exterior walkways. Also, devote time and resources to repair any damaged home siding.

If you require assistance with home exterior enhancements, you can reach out to local contractors as well. In fact, these professionals can help you transform your home's exterior from drab to fab in no time at all.

2. Create an Engaging Home Listing

An engaging home listing makes it easy for buyers to learn about your home. It is clear and concise, and as such, enables buyers to determine if your home matches their expectations.

To craft an engaging home listing, it often helps to make a list of your home's features. If you include relevant information about your house in your listing, you can teach buyers about your residence.

In addition, you may want to include high-resolution images of your home in your listing. With high-resolution images, you can show off the true beauty of your house to potential buyers.

3. Use Social Media to Your Advantage

If you create a home listing, you can share this listing on Facebook, Twitter and other social networks. By doing so, you can make it simple for buyers to learn about your residence.

Don't forget to share your home listing with family members and friends as well. If loved ones can access your home listing, they can share it with others and help you promote your residence to as many potential buyers as possible.

For a seller who is worried about generating interest in his or her home, you may want to hire a real estate agent. If you employ a real estate agent, you can receive expert assistance as you navigate the house selling cycle.

A real estate agent understands what it takes to promote a house to buyers in any housing market, at any time. He or she will develop an in-depth plan to showcase your residence to prospective buyers. Plus, a real estate agent will help you analyze any offers to purchase your home and ensure you can optimize your house sale earnings.

Use the aforementioned tips, and you can promote your residence to potential buyers and speed up the home selling journey.




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